The Business Guide to Blogging: Heading Tags

The Business Guide to Blogging: Heading Tags

Great blog posts start with excellent writing, but if you’re going to help Google’s bots understand your content, as well as improve readability, it’s time to discuss heading tags.

Keywords, SEO, SERP, and “simply” optimizing are all things we brainstorm when working with blogs. We keep it in the back of our minds while we are writing, editing and formatting. But all these technical buzzwords are not only about great blog posts, but it is also to attract new readers and create opportunities for your writing to be seen.

So one of the best ways to make the most of your blog posts is to tag it. No, we are not talking about hashtags or select words you would choose to describe your content. We are talking about semantic HTML heading tags. These are the tags that are in the code of your content, not for the public to see. But heading tags are still very much about the reader, and we want you to understand how to best apply them to your blog.

What in the World Are Headline Tags?

We can confidently state that all of us once in a while only read the headings to articles. Headlines are bright, big and get to the point. We read them because they highlight what is important, and we at least want to get to the good stuff. Headings are also where we instinctively place our keywords that get the attention of search engines, mostly Google. And at the end of the day the more comfortable your article is to read, the more reads it will probably receive.

Now, heading tags take on the more challenging aspect. The finding part. In a nutshell, placing these tags into the HTML of your site pages make it easier to find as well as being part of the web page’s visual design. The tags note which heading is the primary or most significant tag, H1, and then sub-headings, H2.  These tags can go all the way to H6, but for our discussion and peace of mind, we are only focusing on H1 and H2. It’s a marker that you place in your code that says “hey, look at my relevancy over here!”

We do give it a slight boost if we see a clear heading on a page because we can understand this page is clearly about this topic 

– John Mueller

The Heading 1 Tag: H1

The H1 tag is usually your biggest and boldest headline. Usually a title and at the top of your content. So the H1 tag would go with “The Business Guide to Blogging: Heading Tags” This will be at the start and end of your title heading with brackets.

Which would look like this:

<h1>Small Business Guide To Blogging: Heading Tags</h1>

By placing this h1 tag, search engines know that this is largest and most important text on the page. Meaning that this is how this piece of content will be sorted and found. So it is best to have keywords in it so that it is relevant to what the visitor is searching.

The Heading 2 Tag: H2

The next tag that is most important is your H2. Think of it as your chapters of a book, going into more specifics of your content. These subtitles are usually what we use to scan an article or blog post. Here’s what that would look like:

<h2>What in the world heading tagging?</h2>

H2 is as important as the h1 tag because it communicates the sections within your content. Readers will be quickly scanning through your content so make sure they know what they are reading and can find what they are looking for.

These tags are making sure your content is relevant to readers and Google which will help your overall website rank.

Are Header Tags Important For SEO?

There is no 100% clear answer regarding how large of an impact on your Search Engine Optimization these heading tags are. You should take other measures to help your SEO than just heading tags. But, the more little things you do, the better. Adding heading tags is easy to ensure and has an impact, especially on blogs. 

See your code as a language that communicates to search engines. And like with any language we want to be understood as clearly as possible. So by adding these heading tags, Google and other search engines will be able to understand you better. H tags are not crucial, but a helpful tidbit of code to make your relationships with the web healthier.

How To Add Heading Tags

Adding these little guys are pretty simple, but again if looking at code makes you a bit uneasy then we recommend getting your go-to tech person to do it for you.

They are used to show structure on the page to usersThere are six sizes, beginning with <h1>, the most important, and ending with <h6>, the least important.

Quick Tips For Tagging Headings

Think Before You Tag

Make sure the headings are clear, describe your topic and have a structure that makes sense. Don’t clutter your pages with h2s, having too many makes your page confusing and less useful. The less complicated, the better. Four h2s is usually a good number for a blog post.

Think Keywords

Google will be looking for these tags, so use keywords in the tags to make it even easier to for Google to show your articles at the right time. With that said don’t pack too many words within the tags. It should be readable first and foremost.

Placement Matters

At least for your h1. Have it be at the top of your page’s content, ideally after the <body> tag.

One H1 Tag Per Page

Having more than one h1 can make things confusing in both code and human language. It also looks messy. So as a rule of thumb keep to one h1 tag per page.

Make your h1 stand out

Your header should describe what your content is about. Make it easy for the reader.

Blogging is like work, but without coworkers thwarting you at every turn.

– Scott Adams

Have Your Blog Headings Stand Out With Tags

Heading tags are really about improving your communication with both your audience and search engines. Headline tagging is one of the many ways to get your blog more relevant traffic. Use these tips to create more opportunities to be seen. If you are looking to get noticed, let us at Teacup help you.

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