Solopreneurs take on risk and responsibility. Growing your solo-run business is a huge challenge and AdWords can help, even with a tiny budget.
We love and admire soloprenuers. They’re the DIY CEOs. The customer service, marketing, sales and accounting lone-wolves of the business world. And when we say wolf we mean it. Solopreneurs are smart, strategic and howl at the moon (you don’t have to be crazy but it helps). Also, soloprenuers are BUSY. All the time.
The wolves of main street, solopreneurs are always looking for ways to improve the hunt. Many have heard of Adwords but haven’t dabbled in it, assuming it would take too much time and way too much budget. With limited resources, and time being their most valuable, AdWords can appear to the wrong choice.
“If you find a path with no obstacles, it probably doesn’t lead anywhere”
– Frank A. Clark
How Much Time Do Soloprenuers Really Have?
Being your own boss sounds great! Creating your own schedule, only having to listen to yourself. Ah, complete control. Even if they are workaholics that live to work, is it truly work? They’re on an adventure – pursuing something they are passionate about.
However, we can’t ignore that all their time takes up a lot of the annual budget. It is also an investment that they can’t get back. The structured versus fluid schedules can be tricky to get right. Many solopreneurs are familiar with starting their day early ending late at night, then working on weekends. Which adds up to about 60-70 hours per week, an average of 63 percent more than the average worker. This especially true if the entrepreneur life is a new venture. So adding the the task and time to understanding AdWords will have to be seriously considered.
How much time does Adwords take?
If someone was to tackle learning and applying Adwords on their own, time should be the first consideration. Google AdWords offers a certification course which is a great starting point if you’re thinking of managing your own campaigns.
Some sources (or promotions) will say it will take you two days to pass all five tests. Yes there are five test you could potentially take. With the first one, AdWords Fundamentals, being the most important. Optimistically speaking, it could take two days if you cram and are a great test taker.
Once you pass, then you can begin putting together campaigns. Now avoiding common challenges, it can be relatively quick to get a campaign up. Then it will be some hours to be approved. Then within about three to seven days most begin seeing activity. If your campaign is solid then momentum will be noticed in week two or three.
Fact is, the Google AdWords certification courses are only the tip of the iceberg. They help you learn the technical aspects, much like reading your washing machine manual front to back. to really run a smooth, profitable campaign, you need to study a lot more, read books and blogs, research and test. Solopreneurs develop the ability to become experts quickly, but AdWords is both complicated and expensive. To do it right, you need to focus!
Flying Solo In AdWords
As said earlier these soloist have a very DIY attitude, when they encounter a problem they immediately look for a solution rather than pass it off. So we would assume that those who have considered Adwords took some of their time to figure out if they could become proficient in it themselves.
If you are going dive into studying other online resources, Teacup recommends taking a course. Most experts will agree that the success to AdWords is to not only have an clear understanding of it, but also to understand the tricks, workarounds and pitfalls. All of which take time. Or use a tool like Teacup where the boring stuff like campaign structure, ad groups, bid optimization and targeting is handled automatically. All the solopreneur needs to worry about is the brand and service they offer.
“Ideas are commodity. Execution of them is not.” –Michael Dell
Flying Adwords With A Co-Pilot
However, these lone-wolves sometimes have too big of a hunt to take on themselves. So they may outsource for someone to join their pack. This may come in the form of a marketing agency or an expert freelancer, where they put some responsibility elsewhere to be able to complete the rest of the tasks. The downside is that the solopreneur needs to pay for outside expertise which is generally quite expensive and requires a larger ad budget.
So what other option do they have? We certainly would recommend a co-pilot of sorts to assist in growing with AdWords. Teacup and other similar tools is the option where the time to commit is only an hour or so a month. Where being hands on is both useful and time-efficient. Also, it is the most affordable option (seriously).
Hands On Adwords Without Losing Time
Soloprenuers are unique in the workforce with much responsibility and little time. AdWords is not a plug and play marketing tool. Whole job positions are created in AdWords alone due to how much skill and technical know-how is needed for AdWords success. But now it no longer needs to be a time sink or uncertain investment. Teacup created a space for any business, entrepreneurs, solo and non, to quickly gain the benefits of AdWords on their own.