The Physical Therapists Guide To AdWords

The Physical Therapists Beginner Guide To AdWords

AdWords can help physical therapists build thriving, growing practices. We’ll discuss budgets, tactics and other ideas to help you get new patients without wasting a ton of time.

All small businesses have many options yet insufficient time. Web applications, online courses, coaches, virtual assistants and access to worldwide mentors have allowed many companies to reach a mass client base that was previously only fantasy. These platforms easily enable outsourcing, automation, and publishing without a large staff or budget. Much to the thanks of the hegemonic beast of Google (*rawr*). The original face of the web is difficult to see without the markings of the mega search engine.

Google’s tools are still not without uncertainty and challenges. AdWords has existed for about 17 years now, since 2000. (What even is Y2K?) Even after all this time, small businesses (and that includes your clinic or practice) are still finding it challenging to use AdWords. Costs and complexity are an ongoing issue.

However, this also inspires us here at Teacup. As much as we <3 Google, we feel that AdWords has room for improvement and we’re working on solving some of the inherent problems. In the meanwhile, we’ve gone in-depth on some of the top questions physical therapists have expressed to us about AdWords.

Can AdWords Be Effective In Physical Therapy Marketing?

Physical Therapy Marketing

Well is it? We have asked ourselves this very question as AdWords users and entrepreneurs. Would you like to grow your physical therapy practice? Your answer to that will guide you in using AdWords. For us, it is always gonna be an enthusiastic “YES!”. Here we summarize some of the leading pressure points in the conversations we have had with many businesses about AdWords.  Find out if AdWords is right for you…

Does My Physical Therapy Clinic Need A Social Media Presence To Use Google AdWords?

Social Media For Physical Therapy Clinics

A common area many physical therapists, especially solo practices get snagged up on is social media. It is both loved as it is hated. We enjoy many of its capabilities while having mixed feelings on how much of a time sink it can be for both personal and business activities, especially if your business is service based, like physical therapy. Caught mindlessly scrolling or pouring lots of time into the micro-maintenance it takes without seeing much of a return. Its massive popularity has made it appear as a necessity to success with any online marketing. We won’t let the “likes” prevent you from liking AdWords! Read this right meow to learn about social media and AdWords…

Physical Therapy Marketing Even If You’re Not Tech-Savvy

Physical Therapy Marketing Even If You're Not Tech-Savvy

AdWords for small medical practices is not easy. Everyone struggles to some degree. Explaining how AdWords works without making you, dear reader, glaze over, takes some practice. So it is entirely reasonable for businesses that are much more in the physical realm to be unsure if AdWords would even work for them. We want to share the solution to getting new clients even if you’re not so comfy with navigating AdWords. Grow with AdWords without feeling like you need a massage now too…

How To Grow A Solo Physical Therapy Practice With AdWords

Grow A Solo Physical Therapy Practice

Time is your most valuable asset, especially with your clients. Somehow with the digital world at our fingertips, it can feel like we have less and less of it. Time is especially valuable to those unsung heroes of the business world, who do everything in their business alone: solopreneurs (or PT-preneurs).  Managing your AdWords account yourself take hours of time! We share how AdWords is possible without a considerable time investment while keeping the solopreneur’s DIY title as well as your practice intact. Solopreneurs can succeed with AdWords…

Master Physical Therapy Advertising On A Small Budget

Paid Physical Therapy Marketing On A Small Budget

The most common question we hear in our conversations with physical therapists is about AdWords is, how much does it cost? Sure, AdWord’s can get pricey. We also discovered that if the price was reasonable that most medical practices would like to try it out. But a lot of clinics just don’t have the extra dollars in their budget to contribute to agency or freelancer marketing services. Luckily AdWords doesn’t have to be an expensive undertaking. Discover AdWords on a tight budget…

AdWords For Physical Therapists Is Easy, Despite The Challenges

Having your physical therapy practice is extremely difficult! You have your own business that wants to help lots of people. But of course, new challenges have come with it. New channels to take up your budget, more technological uncertainty, less and less time and even ways to feel socially inadequate. For some, AdWords appears to have all of these dilemmas. However, at Teacup, we love sharing how to get past the challenges and how AdWords can be right for everyone.

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