If you haven’t fired up a business blog already, you’re probably considering starting one to enhance your marketing plan. There are a few basics that you should review before getting started. Even though blogging has been around for quite some time now it has gone through many evolutions over the years.
You have a business to run, so you are not trying to make blogging your full-time gig. We wanted to share how blogging can be simple, fun and beneficial to your business so we made a quick guide to some the essential things to know about having a healthy and successful blog.
Should You Start A Small Business Blog?
For us, the answer is obvious, we love to share and educate on our blog. However, you want to know how a blog will be beneficial specifically to your business. You may think of other business in your niche with a robust blog and feel that it’s not even worth starting. In reality, a blog can have some concrete benefits to both you and your customers.
Even if you’re not the best writer, think of a blog as a conversation with whoever is reading. It should be easy and enjoyable to read while also sharing your voice. Also, it is a great source of consistent content to generate traffic. We’re here to dispel some myths about starting a blog for your business.
Making The Most of Your Blogging Outreach and Relationships
First and foremost your blog should be about sharing with your readers. Educating, enticing and sharing all to establish a relationship that could lead to them being awesome customers. (Of course, you have to be an awesome business to them too.) Using your blog to create connections is not only reserved for customers. You can also establish relationships with other bloggers, thought leaders and businesses to grow your external community. Let us help you discover how to make your blog a pathway to building relationships for your business.
Handling Comments On Your Blog And Elsewhere
Getting readers to your blog is awesome, but that is only the beginning when interacting with your customers. You probably want to know their feelings and ideas. Blog comments are extremely valuable to not only improve your blog but your business as well. Comment sections are open places to say whatever you want to be able to drive a healthy discussion. You also want your audience to know that they are being heard and that their participation is valuable. There is proper etiquette to use as well as tools inspire create commentary.
What Is Link Building For Blogs?
Ever wonder how some blog gets so many readers or traffic? Well, they may have gotten attention through external sources leading to them.
This idea is the foundation of link building. As you grow and improve your blog, you are going to want to share it and gain more readers. One of the best ways to grow a large network of links all leading to your blog. Your links may be internal, external, from your peers or from people you have yet to know. Having more links increases the depth of content as well as the potential for new leads.
Joining A Blog Community
Not to sound repetitive but blogs are about the connections you are able to establish from them. Once you have a decent handle on your posts and have a consistent reader base it’s time to take your blog to next level. Or maybe you are starting out and are looking for support and answers. One of the best options to take is to join a blogging community. There you can gain perspective and inspiration of what to do next. These communities can help empower your blog, as well as give you the opportunity to share your expertise. Learn how to find your blog community.
How Heading Tags Can Boost Your Blog Traffic
Lastly, we can want to review something a bit more technical when it comes to these personable and expressive blogs. This is headline tagging. These tags give your blog more structure and optimization. Now your readers will never see these tags but it may be how they find you in the first place. Tags go into the code of your content pinpointing exactly what your article will be about. This makes it easier for both the reader and search engines to find because it makes your relevance even easier to notice. Your welcome Google! However, being that they are a little technical you may be uncertain of how to get started.
Get Your Business Blog Up and Running
Yes, it finally may be time to get a blog started for your small business. If you have been putting it off or maybe uncertain of where to start, we can help. Remember, you do not have to be the best writer and nor do you need to have five articles a week to be successful. Blogs are about starting conversations and making connections so enjoy the process.