Take a look at the popular content bringing you the right visitors that explore, stick around, and engage with your content.
Here at Teacup Analytics, we ask every customer what they’d like to learn from their Google Analytics data. One of the most common questions is “what is my most popular content?”
Everyone asks this a little differently. Here are some other ways smart clue collectors ask this question:
- What topics I get most traffic from?
- What do my visitors come for?
- I want to learn what topics do best so that I can write more of it!
- Which posts get most readers.
- What do my followers like best?
Luckily it’s an easy one to answer. Teacup has a report that tackles exactly this question and provides an answer:
What Makes Your Content “Popular?”
It isn’t purely pageviews that makes your content jolly popular. True popularity implies that visitors get value from that content and, hopefully, so do you. Before you judge your content by the number of eyeballs, consider these factors:
1: Pageviews per visit:
Eric Peterson of Analytics Demystified describes pageviews per visit as:
… an excellent indicator of how compelling and easily navigated your content is.
Great content should not only be seen, but should inspire deeper engagement with your site. When figuring out which topics your readers love, find the content that your compels visitors to explore your site further.
2: Entrances, Bounce Rate And Exit Rate
These interesting metrics give you a more nuanced understanding of how your readers interact with your content.
Entrances tells you the number of visits that began on this page. This is the content that attracts visitors to start their experience with you.
Bounce rate is the percentage of those visitors who exit without taking any further action.
Exit rate is the percentage of visitors who end their session on this page. It’s different to bounce rate. Bounce rate implies the visitor arrived, was unimpressed and left. Exit rate, on the other hand, can imply that after exploring your site, this was the content that answered their questions or fulfilled their expectation and thus, it was time to go. Exit rate has more positive implications.
You need to really concern yourself with good and bad here, Rather, simply take note of these metrics and let them just give you a better understanding of the behavior that this content encourages in your visitors.
3: The Channels That Bring The Traffic To Your Most Popular Content
Want to know where the traffic is actually coming? This drill-down shows you exactly which channels are bringing you visitors to each page. You’ll see whether your top content is attracting organic searchers via Google, or, if your traffic is a result of your hard work on social media.
With this delightful report, not only do you see what your most popular content is, and the behavior it drives but you also see where your visitors come from. Nurture both those channels and topics.
In summary: Take a look at which content is bringing you not only a significant amount of visitors but visitors that explore, stick around, and engage with your content. See where this engaged traffic is coming from and then test out some ideas to nurture and grow those traffic sources by doing more of what works for you!