The difference between AdWords and AdSense is simple. AdWords helps businesses get new customers by bidding on search queries. AdSense helps businesses monetize their websites. Let’s get look a little deeper into whether you should be using AdWords or AdSense.
At Teacup, we want to make sure to keep everyone in the loop. The big wide world of Google has many layers. It is easy to get lost. Something that we have found users getting tripped up on is the difference between AdWords and AdSense. Apparently, the names are not that helpful in differentiating between the two networks.
The quick explanation boils down to this: AdWords is a network to create ads. AdSense is where you publish ads. Don’t worry if that is not entirely clear yet stick with reading this article. We will pick the right words to make sense of these ads (ha!).
What Is Google AdWords?
By a show of hands who can describe what AdWords is? We have been sifting through the ins and outs of AdWords and still are. Keeping this brief, AdWords is a complicated time sink. Ok, not exactly. But it (can be) a complex advertising platform on the Google Network. Ideally, AdWords is where you create a relevant ad, people search for something, see your ad, click, you pay, and people convert.
Ads via AdWords get displayed on the Google search network, and this can include partners like YouTube and other 3rd parties like AOL. AdWords is keywords based. Ads are directed to be shown mainly around keywords that customers search for or found on the web page on which the ads are displayed. The advertiser carefully picks these keywords. This is structured around a CPC model, meaning you only pay in AdWords when someone clicks your ad. Now being any more profound than that about AdWords will require a lot of time. Thankfully there are fantastic solutions *wink* that don’t take up your valuable time with AdWords.
The goal is to turn data into information, and information into insight.
To be entirely clear, AdWords isn’t just search based. The AdWords Display network allows a business to create ads that show up on websites. For example, if you want an ad to show up on the New York Times website, you would use the Adwords Display network to set this up. In general, you don’t choose specific sites, but instead, allow Google to find websites where the content matches your keywords. Then, when Google finds those websites, they’ll show your ad to the people reading that website’s content.
What Is Adsense?
Now that you know what AdWords is, you can understand AdSense. The AdSense platform is a place to the display ads created in AdWords. As well as giving more opportunity and value to those who have website space. This platform acts like a distributor of ads to relevant locations across the Google Network. These locations could be a blog, online publications, forums or anywhere AdSense is allowed.
This free ad platform allows website owners and online publishers to submit their sites, for Google to evaluate. Depending on the category of the business and quality of the content then a code is provided to be pasted into the approved site for ads to be shown. The most control the publisher has now is where on ads will be shown on their site. Google then will start showing Ads from their AdWords advertisers who choose “display network” that are relevant to the content of the website. As a publisher, you don’t have much to worry about as far as account maintenance or reports. These ads are shown on your site. You will then get paid a portion of what the AdWords advertiser pays.
Here a few tips to consider before placing Google AdSense code on your site.
The Big Difference Between AdWords and AdSense
AdWords has been around longer in the Google evolution. AdWords began in the year 2000 and AdSense in 2003. The AdWords network allows for much more flexibility in expression and format while implementing your advertising. While AdSense you don’t have much choice other than placement of the ad on your site.
If you’re a business hoping to sell a product or get new customers or get new visitors to your website, then you’ll use AdWords. If you’re a website owner, a blogger or a media site and you want to make money by showing ads on your site, then you’ll use AdSense. Clear?
Both AdWords and AdSense are advertising platforms the most significant difference is that AdWords helps people and businesses advertise on Google. While AdSense is enterprising or monetizing from those businesses advertising on Google. One creates ads while the other provides a place to display them. If you are into the money aspect of this; in AdWords, you pay for the click and AdSense you get paid for that click. Pretty simple now huh? AdWords is an excellent option if you are looking to reach more customers and AdSense is profitable if you get lots of traffic.
No, You Can’t Use AdSense and AdWords Together
Can you use AdWords to promote your website with AdSense on it? Even though it seems perfectly fine since you are still making Google money, this is not allowed. Google placed stricter policies to avoid this, primarily by not allowing AdSense on landing pages nor do they structure AdWords to be for affiliate marketing. Sometimes this is referred to as “Made For AdSense” site. Also, if you get caught trying to do this Google may take away both accounts which at that point you don’t get the benefits of either. So be careful if you offer AdSense on your site and use AdWords to drive new traffic.
Also, just so we are clear while you may be using the same Google account to access both platforms, they are separate advertising and independent networks. So you’ll need to decide: Would you like to show your own ads or would you prefer to promote others?
Enhance Your Advertising with AdWords or AdSense
These two avenues of making money can be confused one for the other. AdWords focuses on the creation of ads in the Google Network. Whereas AdSense gives space for those ads in the Google Network. They can work together and monetize in tandem is where the confusion lies, but the key here is understanding your goals for your business. Use AdWords to gain more traffic and awareness. AdSense is best if you already have a lot of visitors to your site.