Is AdWords right for my Physical Therapy practice? Only you will be able to decide if it’s time to make your physical therapy marketing focused on the digital world beyond doctor referral. We want to give your practice the right information to make a clearer decision about starting AdWords based on your goals.
At Teacup, we have experience working with physical therapists looking to grow their business and presence online. We have become familiar with the ways they want to grow and their customer base. More often than not physical therapists want to get quality customers. Even more so, you want to help those actively looking for assistance. This is where we raise our hand and say “I know! “I know.” When reviewing many of the channels to improve your marketing, AdWords is one of the best ways to see a very measurable improvement.
There is uncertainty about AdWords. This is common for many entrepreneurs and small businesses, not only for physical therapists. But we want to go over the ways it can help your practice specifically.
Physical Therapy Marketing Is Done In Person. Can I Still Use AdWords?
We live in a time where likes, followers, and hearts hold so much (perceived) value. It can become easy to feel a little insecure about not having enough. Some businesses receive thousands of likes each time they post a photo and when (maybe) you post a status update, the people who like it are your close friends and loyal clients. The question then becomes “How can I market online if people don’t even know I am online?” Is AdWords a good fit for you if you mostly conduct business by word-of-mouth referrals?
The real value is if you are finding new customers and generating revenue for your business. The number of likes and followers can be superficial. Adwords is a tool to place your clinic in front of potential clients, at the very moment that they are looking for solutions to back pain, scoliosis or injury. Even if you don’t have a following you can still use AdWords to advertise to those who search for clinics like yours. You don’t even need to have a social media account!
Please Repeat: Influence is NOT Popularity!
We’re not dismissing social media in physical therapy marketing. It is a great channel for many businesses. So if you really want to improve your social following, Adwords can help there too. Consider using Adwords extensions and having social media buttons in the marketing channels that the ads lead to. But what is for certain is that whether you have thousands of followers or no followers, AdWords is right for when it comes to growing your client base.
I Don’t Even Have A Website. Can I Still Use AdWords?
Yes, you can still use AdWords, even without having a website. But… you’ll still need somewhere for the ad to take a potential customer when they click.
If you’re thinking of using Facebook’s business profile, I’d recommend you don’t. There are a number of potential pitfalls there. However, what you can do instead is use various website builders, like GoDaddy’s Website Builder or Wix, to whip up some quick “landing pages” for your ads. Sure, this takes some time but these days, you can get a page up and running in about 5 minutes. While this is a good solution, it isn’t a great solution. Landing pages need to be relevant to each ad’s keyword so you may need to take more time to build more landing pages.
An even easier solution is to use Teacup. We automatically build the landing pages for you, spinning out new landing pages for each keyword and each ad. Teacup handles the hosting too. Ultimately, you should probably get a website up and running as soon as it is feasible but it doesn’t have to be a barrier to getting new customers with AdWords right away.
What Types Of Businesses Can Use AdWords?
The physical therapist and hands-on medical industry all can find success with AdWords. It is a very inclusive tool regardless of what kind of business you have, you just have to want to grow. AdWords doesn’t require esoteric knowledge or the revenge of the nerds. It is to empower any type of business to find new customers.
So, sure, your physical therapy practice is not exactly tech-focused when it comes to digital marketing. No problem. Begin with the physical therapy marketing basics. Start by thinking of your industry and competitors and do simple searches for them. “physical therapist San Diego” or “Sports Injury Rehab” etc.. Do you notice their ads? In the search results, in articles you read, maybe they have a video ad on social media. This is to see what the landscape looks like as a potential client. By understanding a customer’s experience you will be able to better reach them yourself.
When you are ready there are tons of resources online (like this blog) that gets into the finer details. Then you can decide if you would like to DIY, hire an agency, or skip all that and have us at Teacup make it simple for you. Teacup is one of a few solutions that make it easy for anyone to create their ad without having to study, research, dedicate hours, or hand over a chunk of their monthly revenue.
Is AdWords Right For Solo Physical Therapy Practices?
With the many productivity apps and software tools, people are able to run clinics as “soloprenuers” now. But that still doesn’t mean they have more time. Learning how to run successful Adwords campaigns can take a lot of time. Time that entrepreneurs (most of you) don’t really have. You may be a physical therapist running a practice on your own or a small clinic. Almost 50% of small business owners work 50 hours or more. If you run your practice solo, please don’t give up the final bits of your personal life for AdWords – you don’t need to.
We know you solopreneurs like you try to do everything yourself. Commendable. But studying, researching, maybe becoming AdWords certified, implementing and maintaining a campaign is going to cut into your valuable time helping your patients heal. Even the best marketers, developers and CTOs would still have to invest time to wrap their heads around Adwords.
Hiring someone to just do it all for you is, of course, an option, but that eats up your budget. We understand that for entrepreneurs it never feels like there is enough time. With Teacup, you can run your practice solo, and we only ask for mere minutes of your time every month.
Is AdWords Right For Small Budgets?
This is probably the biggest barrier for most of the smaller practices we know. Adwords appears to be quite costly and requires a large ad budget. There is some truth to that perception, AdWords can be very costly. All small business are always adjusting their budgets and looking at the numbers. It is not easy being a small practice trying to grow and find the money to implement an advertising strategy, but to increase revenue is exactly why you want to do it. A well known vicious cycle that all entrepreneurs and small business face at some point. This applies just as much to physical therapy marketing as it does to an e-commerce store.
Google does provide all the info you need to learn about Adwords for free. But it will come down to time, resources and technical experience. And if budgeting is your concern, hiring a marketing agency or AdWords professional is unlikely to be an option. This is another area that Teacup can help with – our very approachable pricing. It will cost you nothing to sign up and we won’t trap you with a contract or commitment. So no surprises on your bank statements later. Other cost-effective solutions are out there, like SiteWit, NewHound, and others.
AdWords Is Right For Physical Therapy Practices That Want To Grow
In 2000, AdWords launched with only 350 businesses, now it is in use by millions, proving that it is an effective way to reach the audiences you want and gets results. It is a tool that has been around for a few years now and has made significant improvements since the early days. We at Teacup feel it is time to make it accessible for any business to implement, like physical therapists who obviously need to take time to be with their clients. You just have to want to grow. No matter the number of followers, tech know-how, time constraints or budget size. AdWords can be right for everyone.