Need an AdWords FAQ that tackles the basics? Here are a few of the most commonly asked questions about AdWords and the answers needed to feel confident in your campaigns.
Whether you’re new to AdWords or a seasoned campaigner, there are always going to be questions about how to use AdWords. Even we encounter problems ourselves from time to time. So we did some digging to find some of the most commonly Googled questions about AdWords are out there and answered them.
While some questions may seem obvious, there are of course no dumb questions. So let’s get started!
For you AdWords pros this is probably an easy one. However, for a new user, it is easy to get caught up in the marketing Google has been doing with Express. It almost seems like they are trying to make Express appear like the only AdWords option.
AdWords Express is more straightforward, more accessible and perfect for small business. At least that’s how it appears but is that true? The most common issue is that your AdWords Express campaign may not be reaching its fullest potential. Google won’t know the exact target niches, interests nor intents, and goals that you have for your business. Ya know, the more intangible stuff that you’re an expert. The biggest complaint with AdWords Express is the limited capability and control. You can’t control where your ads appear, the quality of search partner network you show on and PPC levels for specific keywords.
Express appears to a much better option for small businesses, compared to the complicated and confusing original. AdWords will take more work, but the added control often translates to better results. Find out more about the difference between AdWords and AdWords Express.
Ad reach is an estimate of the number of people within a location target, based on signed-in users. Ad Reach does is not based on census data. Instead, Reach is based on signed-in Google users. So if people do not have a Google account or are not logged in on the browser, then they will not be included.
If we are going to be discussing Reach, then we have to talk about Frequency too – the frequency of the ad being shown over a certain amount of time. This is also known as the minimum number of time as unique visitor saw your ad, usually when in the top positions.
Confusing? Not to worry! Read here, so you are no longer asking “What is Ad Reach and Ad Frequency?”
Questions like, “What keywords are my competitors using?” are common in the highly competitive AdWords space. Thankfully there are many ways to do some investigation to create winning strategy against your competition. Not only does Google provide tools to give you an upper hand but there a many great platforms that can help you along the way.
The easiest way to discover what your competitors are doing is through the Auction Insights report. This is a report that shows how the bidding performed, which you can narrow down by campaign, ad groups, and keywords. Find out if the grass is greener on the other side.
AdWords is a network to create ads. AdSense is where you publish ads. Simple, right? One creates ads while the other displays them.
We’ve found that these two platforms get mixed up often. Both have to do with helping ads and advertisers. However, they have very different purposes, time commitments and ways to monetize. But you use the same Google account for both and the names are too close for comfort. Do you know the differences?
Google AdWords and Google Analytics both impact your landing pages, conversions, and data. While using both may seem like a lot when first jumping in, but they really are some of best tools for a business. When you link your AdWords and Analytics accounts you can track goals, have your Analytics data in your AdWords reports, as well as bring in the remarketing audience data that your Analytics tag keeps tabs on.
Most importantly, though, you can align customer behavior with your marketing. Learn how to get these two together.
Probably the most frequently asked question is “Why Doesn’t AdWords Work?”
You can imagine those Googling this query with frustration. #rageface. There are a few reasons your AdWords campaign is underperforming, but there are solutions.
Google is complex with so many ways to make a campaign right and a lot more ways to make it wrong. We all feel the frustration of learning a new platform that we really want to work the first time. Fortunately, most of the solutions are in your control, its just discovering where the issue may lie. So let’s figure out why AdWords just isn’t working for you.
You can indeed use Google AdWords without a website. Yes, there are some compromises but you can do it.
Nowadays not everyone wants or has website, especially small business. They can rely on social media and other listing sites like Yelp or Google My Business and still get great customers. And going without a website makes for one less thing you to maintain. Maybe the website is becoming obsolete or maybe it’s a pipe-dream. Learn how to use AdWords without a website.
Question everything, even AdWords
When we say there are no dumb questions we mean it. AdWords is not easy to use. There are obvious confusions in application and naming. Many of them work together and sometimes it feels like nothing works. Feeling left in the dark is not uncommon but thankfully during dark times, you have Teacup to help show you the way.